When you first meet Karina Riddell, her energy and warmth are immediately apparent. As a proud Cuban-Mexican professional, Karina’s journey is a testament to the power of cultural connection and perseverance. Her story is not just about business; it’s about bridging gaps, understanding communities, and giving back.
A graduate of the University of Florida, Karina quickly found her passion in sales and relationship-building. Today, she serves as a Sales Account Executive at Dex Imaging, a company that has become a leader in office technology solutions. But for Karina, her job extends far beyond copiers and printers—it’s about people.
In an industry where trust and personal connections drive success, Karina has found that serving the Hispanic market requires more than just a strong sales pitch. “Understanding cultural nuances is key,” she explains. “In our community, business is built on relationships. It’s not just about selling a product; it’s about establishing trust, ensuring that clients feel seen, heard, and valued.”
This deep-rooted commitment to community is what makes Karina’s role at Dex Imaging such a perfect fit. The company itself is known for giving back, donating one-third of its profits to local charities. “When I learned about Dex Imaging’s commitment to philanthropy, I knew I was in the right place,” she says. “It’s incredible to work for a company that doesn’t just talk about making an impact, but actually follows through in meaningful ways.”
Looking ahead, Karina is focused on expanding her client base while continuing to strengthen long-term partnerships. Her goal is to create connections that are as lasting as they are valuable. She is also passionate about helping more Hispanic businesses access the tools they need to grow and thrive. “I want to be a resource for my clients, not just someone they buy from,” she says. “My goal is to help businesses succeed, because when they grow, our entire community grows.”
As part of the Tampa Bay Latin Chamber, Karina embodies the spirit of collaboration and support that fuels our organization. We are proud to highlight her story and the meaningful work she does.
Stay tuned for more stories of inspiring professionals making an impact in Tampa Bay. And if you’d like to connect with Karina or learn more about Dex Imaging, reach out—she’s always ready for a conversation that could lead to the next big opportunity.
Contact Karina Riddell:
📧 Email: karina.riddell@deximaging.com
🌐 Website: www.deximaging.com
Written by Paula Sofia Gómez, MBA², IT PMP®, CSM®, Singer & Songwriter
www.paulasofiasinger.com | @paulasofiasinger